Ad Design.
From concepts and art design to complete shooting scripts, storyboarding, video animatics and casting, our
innovative and original concepts will ensure your commercial STANDS OUT.
Our mantra is keeping the complex simple.
21CC Ad Design & Scripting
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You have to write the words to a TV script first?
Because the words contain the message?The brief answer is that neither of these propositions are true. And does it matter? Because when it comes to an audience for your commercial, there is none. To paraphrase the Chief Marketing Officer of Mars, viewers are not sitting there waiting for the next Pedigree commercial to come on.
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Unlike web surfers, TV viewers are a harangued lot. They suffer through interminable nonsense, just to be entertained. They are not proactive.
So your TV ad had better perform. It has to make you laugh, it has to make you cry, it has to be useful. Otherwise it is wallpaper.
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21CC will craft an ad for you that works harder than it reads, by getting its audience to do just one thing,... remember it!
Other Services
As a full service production company, we cover a lot of ground to provide a professional quality product. Here are some other things we do and can offer you.